Flow of the sum of vector fields

In the case where [V,W]=0, it is pretty easy to show that

φV+Wt=φVtφWt.

In the general non-commuting case, the flow ϕV+Wt equals to first order both ϕVtϕWt and ϕWtϕVt. Morally, the second order approximation should be 'halfway between' the two aforementioned flows. Since ϕVtϕWtϕVtϕWt is approximated by ϕ[V,W]t2, we expect to have

ϕV+Wt(x)=(ϕ12[V,W]t2ϕWtϕVt)(x).

It happens to be the first few terms of the Zassenhaus formula (in reverse order) for the exponential map. Notice that we can interpret a vector field on a manifold M as an element of the Lie algebra of the infinite dimensional Lie group Diff(M), so that taking the exponential map diff(M)Diff(M) corresponds to integrating vector fields.